Women’s Sport Trust chief calls for industry to ‘connect a vision’The sector currently generates around £350m per yearWomen’s sport could generate more than £1bn per year by 2030, and increasing the visibility of female athletes and teams is key to unlocking the huge sum.
According to a new study carried out by the insight agency Two Circles on behalf of the Women’s Sport Trust, the increase on the £350m per year currently generated by women’s sport, through ticketing, broadcast rights and sponsorship deals, would make it one of the fastest growing sectors in the sports industry.