Band will sell a $50 limited-edition deluxe version of When You See Yourself, as well as six special NFTs
Kings of Leon are releasing their new album as a non-fungible token, or NFT, jumping on the craze for the digital assets akin to
Bitcoin, in cooperation with the tech startup Yellowheart.
The US rock group will sell two different types of NFT: one, which will be made available for a limited time, acts as a sort of deluxe version of the band’s new album When You See Yourself; the other, of which just six will be sold at auction, is effectively a lifetime ticket to the band’s shows.