Fatigue from a seemingly never-ending fixture list means outrage at the actions of self-interested clubs appears to be in short supply
There is a concept in web design called infinite scroll, which you will be familiar with if you’ve ever used
Twitter,
Facebook or any other popular
Social Media site. Essentially, it’s a piece of code that automatically adds new pages whenever you reach the bottom of the old one, allowing you to keep scrolling forever.
Football’s infinite scroll has been longer in the gestation, but its effects are largely similar. Last week it was announced that every
Premier League fixture would be broadcast live until fans can return to stadiums: a move that will create a largely unbroken chain of televised
Football stretching from restart last June until at least May. On one level, this is a feast of football the likes of which we have never experienced in our lives. But to what end?