January 26, 2021
Netflix drama’s use of string versions of Ariana Grande and Billie Eilish hits has tripled streaming figures for Vitamin String Quartet
Bridgerton inspires rise in demand for classical pop song covers
The success of Netflix’s Bridgerton has produced some unexpected trends, such as huge increases in people searching online for Regency fashion items including corsets. But the latest is a dramatic rise in the number of people streaming classical cover versions of contemporary pop songs.
Vitamin String Quartet, the group that provide most of the classical versions of Ariana Grande, Billie Eilish and Maroon 5 songs in the modernised costume drama, have had a 350% increase in the number of people streaming their work since the show was released in December.
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