Influencers attract a lot of scorn, but have we got the wrong end of the selfie stick, wonders Pls Like creator Liam Williams
The Covid-19 pandemic era has been a strange one for influencers. While audiences are more captive than ever, marketing spend froze in early 2020 and has been erratic ever since. For those whose trade involves taking photographs of their thighs in front of ambiguously located infinity pools, 2021 doesn’t look much rosier. If you can take seriously the idea that “being an influencer” is a real
Job, you might spare some sympathy for these self-reliant freelancers, whose hard-won livelihoods on capitalism’s more exotic frontiers have met an ironic nemesis. Could a virus, the very thing that provided the metaphoric mechanism for their rise, also be their downfall?
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