Live sport major draw for Prime Video, while
Netflix second with 17% share in fourth quarter
Amazon proved more popular than Netflix in the run-up to
Christmas as live
Premier League and international rugby helped it attract half of all new
UK subscribers to streaming services in the final quarter last year.
There were almost 1.3m new subscriptions to services such as Netflix, Disney+ and
Amazon Prime, which includes access to Prime Video as well as perks such as free delivery on purchases, as bored
Britain turned to streaming in record numbers to stay entertained during the pandemic.