G2 Esports founder Carlos Rodríguez has a partnership with Adidas and intends to attract the eyeballs of new generations
“I cannot tell you whether we are more like a
Football team or more like a media company”, says Carlos “ocelote” Rodríguez. “Whether we are more like a
Disney or a
Real Madrid, I think we are a perfect combination of both. We look up to these teams, we look up to Real Madrid. But I’m sure, maybe not publicly, that they look up to us too.”
Speaking down the Zoom line from his home studio, with a fridge full of Red Bull in the background, Rodríguez describes himself as “ambitious, maybe blindly ambitious”. But as the CEO of one of Europe’s biggest esports teams, and certainly the only one to have his face on a range of Adidas apparel, he has reason to be confident.