Sale of
UK TV rights for 2022-25 seasons will take place in a changed landscape, with the price expected to fall
As Sky kicks off the year with a new chief executive for the first time in 13 years, at the top of Dana Strong’s inbox will be assessing the value of the broadcaster’s £3.6bn
Premier League TV rights deal.
The
American, who previously worked at Virgin Media, will enter the negotiations in a position of strength after Sky managed to drive down the price paid for its current three-year deal by £500m compared with the previous auction.