Sales and streams of
Christmas classics are up by 50% on last year as listeners turn to Mariah, Wham! and Shakin’ Stevens to combat pandemic blues
This year’s Christmas is set to look rather different, with smaller gatherings, shuttered high streets and lower-stakes seasonal ads. New data, however, shows that it is unlikely to sound any different, with
British listeners turning to beloved Christmas hits earlier than ever to invoke a sense of normality and cheer at the end of a chaotic year.
Midweek data from the Official Charts Company shows that sales and streams of Christmas classics are up more than 50% compared with the equivalent week in 2019. Five times as many Christmas songs are set to enter this week’s Top 100 singles chart than in the same period last year, and 10 times as many as in 2018.