Relentless Records boss says children’s song has given label flexibility to support acts such as Headie One
One is the freshly crowned king of
British drill, with songs that reflect on a tough upbringing, drug-running and time in
prison. The other appeals mostly to two-year-olds with its infuriatingly infectious chorus of “doo doo doo du-du du-du du-du”.
Headie One and Baby Shark are both number one in their respective fields and could not be more different. But they share a
UK record label, and the wild success of one is helping support more risk-taking in giving new artists chances that other labels might not, says its founder, Shabs Jobanputra.