The TV blitz begins this week as marketing experts pitch homely, family-themed ads for troubled timesCoronavirus – latest updatesSee all our
Coronavirus coverageBig family gatherings are likely to be off limits, and the party season has been cancelled. But coronavirus can’t stop
Christmas from coming as struggling retailers kick off high-stakes festive advertising campaigns in the face of brutal trading conditions.
We’re still at least a fortnight away from the milestone that is the big reveal of the John Lewis ad, but from 1 November television viewers will be transported to late December as the first crop of ads, filled with snowy streets, Christmas knits, mince pies and must-have gadgets, is broadcast.