October 19, 2020
An app tracking Coronavirus symptoms has apologised after facing a backlash for promoting face masks designed by Samantha Cameron’s fashion label.The Covid Symptom Study app is run by health science company Zoe and shares the data it collects with King’s College London.
Covid-19 App Aplogises For Advertising Face Masks From Samantha Camerons Fashion Label
But it faced criticism over the weekend after users received “inappropriate” adverts from Cefinn, the label founded by the wife of the former prime minister David Cameron.
The firm has released a new capsule collection of face coverings in support of The Covid Symptom Study.
An email sent to those who have signed up to the study says the app is “proud” to work with Cefinn, and features a photograph of Cameron modelling the brand’s Rust Circle Geo Print mask, which is currently sold out. It’s priced at £25.
  The email, which was screenshotted and shared on Twitter, read: “We are proud to announce that we have partnered with womenswear brand Cefinn to bring you a collection of beautiful limited edition silk face coverings.“100 per cent of sales from the sale of Cefinn masks will go toward funding the groundbreaking research that is being conducted at King’s College London to understand the long-term effects of Covid-19.”
 Pretty sure I didn’t sign up to the COVID symptom study in the expectation of getting an advert in my inbox for a women’s fashion label.There is something very inappropriate about this, and not only because it’s social PR for a business run by the wife of a former PM. pic.twitter.com/VJoLqPhAGG— KateMaltby (@KateMaltby) October 17, 2020I wasn’t ‘offended’ @Join_ZOE It’s not about offence. You abused my trust and if you misinterpret this as ‘offence’ that can be dealt with by a ‘sorry if you were offended’ statement then you’re even further from getting my trust back. Pls do some long overdue patient involvement https://t.co/ijjNqk0lcu— Margaret O'Hara (@Know_HG) October 18, 2020 In response to one Twitter user, Zoe tweeted: “We apologise for any offence caused.“Please rest assured that your data was not shared with anyone, and that the intention behind this campaign was to raise money (100 per cent of the sales).”In another reply, the firm wrote: “We apologise for the mishandling of this fundraising activity and eroding of your trust. We are listening to all of the voices who have shared feedback and will learn from this mistake.”
 Sorry to those of you who got upset about our face mask offer - thanks for your feedback which we will learn from. Our intention was simply to raise more charitable funds for our COVID19 research which we did ! Thanks for your continued support https://t.co/Jf98HKZb40— tim spector (@timspector) October 18, 2020 A follow-up email included a message from Tim Spector, professor of genetic epidemiology at King’s College London, who is leading the research, who admitted the partnership “wasn’t the right thing to do”. 
He wrote: “I wanted to get in touch today to apologise for the email you received on Saturday from us about the face coverings.“We have listened to the valuable feedback that we’ve received from you, our contributors, and now understand that this wasn’t the right thing to do. We thought selling donated masks for charity would be a good opportunity to raise money for long Covid research. However, we did not consider the implications of working with a commercial company.
“I want to personally apologise for this, and assure you that all of us here at the Covid Symptom Study will learn from this experience. Without you, our loyal contributors, none of our scientific discoveries or hotspot detection would be possible. We are incredibly grateful for your commitment.
“We also want to reassure you that we haven’t shared your personal details with any commercial companies, and we never will. This email was, as always, sent by Zoe, the healthcare company behind the app.”Related... How Your Google Search Data Is Used To Track Coronavirus US Politician Crowd-Surfs Without Face Mask Over Trump Supporters During President's election Rally Why Masks Are Unlikely To Be Made Mandatory Outdoors In The UK
Related Stories
Latest News
Top news around the world
Coronavirus Disease

Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered coronavirus.

Most people infected with the COVID-19 virus will experience mild to moderate respiratory illness and recover without requiring special treatment. Older people, and those with underlying medical problems like cardiovascular disease, diabetes, chronic respiratory disease, and cancer are more likely to develop serious illness.

Around the World

Celebrity News

> Latest News in Media

Watch It
Megan Fox & Machine Gun Kelly Make Red Carpet Debut at 2020 AMAs
November 23, 2020
Zk2M-kXA0iA
2020 American Music Awards Fashion Round-Up
November 23, 2020
nIvfmExJkl8
Prince William and Kate Middleton's Dog Lupo Passes Away
November 22, 2020
hHyCpSEdGGA
Kamala, Jill Should Pick American Designer For Inaugural Ball Dress, Michael Costello Says
November 22, 2020
cGsraoPqUzM
Dr. Dre, Nick Cannon Host Feed Your City Event in Compton
November 22, 2020
HsGVY3l-e58
Will Smith, Original Aunt Viv Showed Huge Growth, Aunt Viv No. 2 Says | TMZ
November 20, 2020
spKQUtM_vic
Megyn Kelly pulls sons from ‘woke’ UWS school over anti-white letter | Page Six Celebrity News
November 19, 2020
BxZig5MdOKs
Brad Pitt spends hours delivering meals to LA housing project | Page Six Celebrity News
November 19, 2020
Ngvzf-T3u6w
TikTok star Charli D’Amelio loses 1M followers after personal chef video backlash | Page Six News
November 19, 2020
6wu2T5ltpWk
PinkSweat$ - Live from My Den
November 20, 2020
1UUzo53kpbY
'Saved By the Bell' Stars Show How Well They Know the Sitcom
November 18, 2020
3GLE5nZshtU
John Boyega Talks 'Small Axe' and Black Lives Matter Protests
November 17, 2020
0uEMSLoFXDE
TV Schedule
Late Night Show
Watch the latest shows of U.S. top comedians

Sports

Latest sport results, news, videos, interviews and comments
Latest Events
23
Nov
ENGLAND: Premier League
Wolves - Southampton
23
Nov
SPAIN: La Liga
Athletic Bilbao - Real Betis
23
Nov
ENGLAND: Premier League
Burnley - Crystal Palace
22
Nov
ITALY: Serie A
Napoli - AC Milan
22
Nov
ENGLAND: Premier League
Liverpool - Leicester City
22
Nov
ENGLAND: Premier League
Leeds - Arsenal
22
Nov
ITALY: Serie A
Inter Milan - Torino
22
Nov
ITALY: Serie A
Roma - Parma
22
Nov
GERMANY: Bundesliga
Koln - Union Berlin
22
Nov
SPAIN: La Liga
Alaves - Valencia
22
Nov
ENGLAND: Premier League
Sheffield United - West Ham United
22
Nov
ITALY: Serie A
Udinese - Genoa
22
Nov
SPAIN: La Liga
Granada CF - Real Valladolid
22
Nov
ITALY: Serie A
Verona - Sassuolo
22
Nov
SPAIN: La Liga
Cadiz - Real Sociedad
22
Nov
ITALY: Serie A
Sampdoria - Bologna
22
Nov
GERMANY: Bundesliga
SC Freiburg - Mainz
22
Nov
SPAIN: La Liga
Eibar - Getafe
22
Nov
ENGLAND: Premier League
Fulham - Everton
22
Nov
ITALY: Serie A
Fiorentina - Benevento
21
Nov
SPAIN: La Liga
Atletico Madrid - Barcelona
21
Nov
ENGLAND: Premier League
Tottenham Hotspur - Manchester City
21
Nov
GERMANY: Bundesliga
Hertha Berlin - Borussia Dortmund
21
Nov
GERMANY: Bundesliga
Bayern Munich - Werder Bremen
21
Nov
ENGLAND: Premier League
Newcastle United - Chelsea
21
Nov
ENGLAND: Premier League
Manchester United - West Bromwich Albion
21
Nov
ITALY: Serie A
Juventus - Cagliari
21
Nov
SPAIN: La Liga
Villarreal - Real Madrid
21
Nov
GERMANY: Bundesliga
Hoffenheim - Stuttgart
21
Nov
GERMANY: Bundesliga
Borussia Monchengladbach - Augsburg
21
Nov
GERMANY: Bundesliga
Eintracht Frankfurt - RB Leipzig
21
Nov
ENGLAND: Championship
Stoke City - Huddersfield
21
Nov
ENGLAND: Premier League
Aston Villa - Brighton
21
Nov
ENGLAND: Championship
Bristol City - Derby County
21
Nov
ENGLAND: Championship
QPR - Watford
21
Nov
ENGLAND: Championship
Swansea City - Rotherham
21
Nov
ENGLAND: Championship
Luton - Blackburn
21
Nov
ENGLAND: Championship
Barnsley - Nottingham Forest
21
Nov
ENGLAND: Championship
Wycombe Wanderers - Brentford
21
Nov
ENGLAND: Championship
Preston NE - Sheffield Wednesday
21
Nov
ENGLAND: Championship
Millwall - Cardiff City
21
Nov
ENGLAND: Championship
Middlesbrough - Norwich City
21
Nov
SPAIN: La Liga
Sevilla - Celta Vigo
21
Nov
ITALY: Serie A
Spezia - Atalanta
17
Nov
UEFA NATIONS LEAGUE A: Group Stage
Spain - Germany
14
Nov
UEFA NATIONS LEAGUE A: Group Stage
Germany - Ukraine
08
Nov
ENGLAND: Premier League
Manchester City - Liverpool
08
Nov
ENGLAND: Premier League
Arsenal - Aston Villa
08
Nov
SPAIN: La Liga
Valencia - Real Madrid
08
Nov
ITALY: Serie A
AC Milan - Verona
08
Nov
ENGLAND: Premier League
West Bromwich Albion - Tottenham Hotspur
08
Nov
ITALY: Serie A
Bologna - Napoli
08
Nov
ITALY: Serie A
Genoa - Roma
08
Nov
ITALY: Serie A
Atalanta - Inter Milan
08
Nov
ITALY: Serie A
Lazio - Juventus
Find us on Instagram
at @feedimo to stay up to date with the latest.
Featured Video You Might Like
zWJ3MxW_HWA L1eLanNeZKg i1XRgbyUtOo -g9Qziqbif8 0vmRhiLHE2U JFCZUoa6MYE UfN5PCF5EUo 2PV55f3-UAg W3y9zuI_F64 -7qCxIccihU pQ9gcOoH9R8 g5MRDEXRk4k
Copyright © 2020 Feedimo. All Rights Reserved.