October 19, 2020
An app tracking Coronavirus symptoms has apologised after facing a backlash for promoting face masks designed by Samantha Cameron’s fashion label.The Covid Symptom Study app is run by health science company Zoe and shares the data it collects with King’s College London.
Covid-19 App Aplogises For Advertising Face Masks From Samantha Camerons Fashion Label
But it faced criticism over the weekend after users received “inappropriate” adverts from Cefinn, the label founded by the wife of the former prime minister David Cameron.
The firm has released a new capsule collection of face coverings in support of The Covid Symptom Study.
An email sent to those who have signed up to the study says the app is “proud” to work with Cefinn, and features a photograph of Cameron modelling the brand’s Rust Circle Geo Print mask, which is currently sold out. It’s priced at £25.
  The email, which was screenshotted and shared on Twitter, read: “We are proud to announce that we have partnered with womenswear brand Cefinn to bring you a collection of beautiful limited edition silk face coverings.“100 per cent of sales from the sale of Cefinn masks will go toward funding the groundbreaking research that is being conducted at King’s College London to understand the long-term effects of Covid-19.”
 Pretty sure I didn’t sign up to the COVID symptom study in the expectation of getting an advert in my inbox for a women’s fashion label.There is something very inappropriate about this, and not only because it’s social PR for a business run by the wife of a former PM. pic.twitter.com/VJoLqPhAGG— KateMaltby (@KateMaltby) October 17, 2020I wasn’t ‘offended’ @Join_ZOE It’s not about offence. You abused my trust and if you misinterpret this as ‘offence’ that can be dealt with by a ‘sorry if you were offended’ statement then you’re even further from getting my trust back. Pls do some long overdue patient involvement https://t.co/ijjNqk0lcu— Margaret O'Hara (@Know_HG) October 18, 2020 In response to one Twitter user, Zoe tweeted: “We apologise for any offence caused.“Please rest assured that your data was not shared with anyone, and that the intention behind this campaign was to raise money (100 per cent of the sales).”In another reply, the firm wrote: “We apologise for the mishandling of this fundraising activity and eroding of your trust. We are listening to all of the voices who have shared feedback and will learn from this mistake.”
 Sorry to those of you who got upset about our face mask offer - thanks for your feedback which we will learn from. Our intention was simply to raise more charitable funds for our COVID19 research which we did ! Thanks for your continued support https://t.co/Jf98HKZb40— tim spector (@timspector) October 18, 2020 A follow-up email included a message from Tim Spector, professor of genetic epidemiology at King’s College London, who is leading the research, who admitted the partnership “wasn’t the right thing to do”. 
He wrote: “I wanted to get in touch today to apologise for the email you received on Saturday from us about the face coverings.“We have listened to the valuable feedback that we’ve received from you, our contributors, and now understand that this wasn’t the right thing to do. We thought selling donated masks for charity would be a good opportunity to raise money for long Covid research. However, we did not consider the implications of working with a commercial company.
“I want to personally apologise for this, and assure you that all of us here at the Covid Symptom Study will learn from this experience. Without you, our loyal contributors, none of our scientific discoveries or hotspot detection would be possible. We are incredibly grateful for your commitment.
“We also want to reassure you that we haven’t shared your personal details with any commercial companies, and we never will. This email was, as always, sent by Zoe, the healthcare company behind the app.”Related... How Your Google Search Data Is Used To Track Coronavirus US Politician Crowd-Surfs Without Face Mask Over Trump Supporters During President's election Rally Why Masks Are Unlikely To Be Made Mandatory Outdoors In The UK
Related Stories
Latest News
Top news around the world
Coronavirus Disease

Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered coronavirus.

Most people infected with the COVID-19 virus will experience mild to moderate respiratory illness and recover without requiring special treatment. Older people, and those with underlying medical problems like cardiovascular disease, diabetes, chronic respiratory disease, and cancer are more likely to develop serious illness.

Around the World

Celebrity News

> Latest News in Media

Watch It
Erika Girardi sued for allegedly embezzling money in divorce | Page Six Celebrity News
December 02, 2020
zOaJ1LXYOIs
$5.5M NYC duplex neighboring Matt Damon, John Krasinski hits the market | Page Six Celebrity News
December 02, 2020
v5I3Vg1DymQ
Justin Beaver is ‘dam’ cute | Page Six Celebrity News
December 02, 2020
GHcw5N2pd5s
J.Lo Says No, Larsa Gets Caught & "Bachelorette" Bares All
December 02, 2020
kkqwTaonKrE
"The Rundown": Amanda Seyfried Reacts to "Mank" Oscar Buzz
December 02, 2020
v2cg2AGyKZk
Miley Cyrus Talks Divorce From Liam Hemsworth & Sobriety | E! News
December 02, 2020
lBYxyAPYcN8
The Head and the Heart - Live from My Den
November 30, 2020
L0YrtwPIe44
7 Questions with Jamie Dornan
November 25, 2020
bqZLJEd8Gxs
Why 'Selena' star Christian Serratos Chose to Lip-Sync Selena's Songs
November 25, 2020
FNz_Pal3qeo
COVID Outbreak at Swingers Convention in New Orleans | TMZ TV
December 03, 2020
rRCrSAXQr_E
Ciara Celebrates Russell Wilson’s Birthday With Romantic Dinner Date | TMZ TV
December 02, 2020
iIrAZDxUAUM
South Korea Passes BTS Friendly Law for Mandatory Military Service | TMZ TV
December 02, 2020
YXAjAxkbBNY
TV Schedule
Late Night Show
Watch the latest shows of U.S. top comedians

Sports

Latest sport results, news, videos, interviews and comments
Latest Events
03
Dec
ASIAN CHAMPIONS LEAGUE: Group Stage
Beijing Guoan - Chiangrai United
03
Dec
ASIAN CHAMPIONS LEAGUE: Group Stage
Melbourne Victory - FC Seoul
03
Dec
ASIAN CHAMPIONS LEAGUE: Group Stage
Perth Glory - F.C.Tokyo
03
Dec
ASIAN CHAMPIONS LEAGUE: Group Stage
Shanghai Shenhua - Ulsan
02
Dec
ENGLAND: Championship
Middlesbrough - Swansea City
02
Dec
ENGLAND: Championship
Nottingham Forest - Watford
02
Dec
ENGLAND: Championship
Blackburn - Millwall
02
Dec
ENGLAND: Championship
Luton - Norwich City
02
Dec
ENGLAND: Championship
Wycombe Wanderers - Stoke City
02
Dec
ENGLAND: Championship
Sheffield Wednesday - Reading
01
Dec
ENGLAND: Championship
Bournemouth - Preston NE
01
Dec
ENGLAND: Championship
QPR - Bristol City
01
Dec
ENGLAND: Championship
Derby County - Coventry
01
Dec
ENGLAND: Championship
Birmingham - Barnsley
01
Dec
ENGLAND: Championship
Rotherham - Brentford
01
Dec
ENGLAND: Championship
Cardiff City - Huddersfield
30
Nov
ENGLAND: Premier League
West Ham United - Aston Villa
30
Nov
ENGLAND: Premier League
Leicester City - Fulham
30
Nov
SPAIN: La Liga
Real Betis - Eibar
30
Nov
ITALY: Serie A
Genoa - Parma
30
Nov
ITALY: Serie A
Torino - Sampdoria
29
Nov
ENGLAND: Premier League
Chelsea - Tottenham Hotspur
29
Nov
ITALY: Serie A
Napoli - Roma
29
Nov
ENGLAND: Premier League
Arsenal - Wolves
29
Nov
ENGLAND: Premier League
Southampton - Manchester United
29
Nov
ITALY: Serie A
AC Milan - Fiorentina
29
Nov
SPAIN: La Liga
Barcelona - Osasuna
29
Nov
ENGLAND: Championship
Nottingham Forest - Swansea City
29
Nov
GERMANY: Bundesliga
Mainz - Hoffenheim
29
Nov
GERMANY: Bundesliga
Bayer Leverkusen - Hertha Berlin
29
Nov
SPAIN: La Liga
Real Sociedad - Villarreal
29
Nov
SPAIN: La Liga
Celta Vigo - Granada CF
29
Nov
ITALY: Serie A
Cagliari - Spezia
29
Nov
SPAIN: La Liga
Getafe - Athletic Bilbao
29
Nov
ITALY: Serie A
Bologna - Crotone
29
Nov
ITALY: Serie A
Lazio - Udinese
28
Nov
GERMANY: Bundesliga
Stuttgart - Bayern Munich
28
Nov
GERMANY: Bundesliga
Borussia Dortmund - Koln
28
Nov
SPAIN: La Liga
Real Madrid - Alaves
28
Nov
ENGLAND: Premier League
Brighton - Liverpool
28
Nov
ENGLAND: Premier League
Manchester City - Burnley
28
Nov
ITALY: Serie A
Benevento - Juventus
28
Nov
ITALY: Serie A
Sassuolo - Inter Milan
28
Nov
SPAIN: La Liga
Valencia - Atletico Madrid
28
Nov
GERMANY: Bundesliga
Borussia Monchengladbach - Schalke
28
Nov
ENGLAND: Premier League
West Bromwich Albion - Sheffield United
28
Nov
ITALY: Serie A
Atalanta - Verona
28
Nov
ENGLAND: Premier League
Everton - Leeds
28
Nov
SPAIN: La Liga
Huesca - Sevilla
25
Nov
CHAMPIONS LEAGUE: Group stage, Group B
Inter Milan - Real Madrid
22
Nov
ITALY: Serie A
Napoli - AC Milan
22
Nov
ENGLAND: Premier League
Liverpool - Leicester City
22
Nov
ENGLAND: Premier League
Leeds - Arsenal
22
Nov
ITALY: Serie A
Inter Milan - Torino
22
Nov
ITALY: Serie A
Roma - Parma
21
Nov
SPAIN: La Liga
Atletico Madrid - Barcelona
Find us on Instagram
at @feedimo to stay up to date with the latest.
Featured Video You Might Like
zWJ3MxW_HWA L1eLanNeZKg i1XRgbyUtOo -g9Qziqbif8 0vmRhiLHE2U JFCZUoa6MYE UfN5PCF5EUo 2PV55f3-UAg W3y9zuI_F64 -7qCxIccihU pQ9gcOoH9R8 g5MRDEXRk4k
Copyright © 2020 Feedimo. All Rights Reserved.