Brands including North Face, Ben & Jerry’s and Patagonia pulling out in July over hate speech policing
Facebook will be confronted with its largest ever advertiser boycott in July, as a coalition of some of America’s biggest brands, including The North Face, Ben & Jerry’s and Patagonia, commit to pulling advertising from the platform in a row over its policing of hate speech.
The boycott has been coordinated by the campaign group Stop Hate for Profit, set up after the killing of George Floyd in Minneapolis, which put out a call to businesses “to stand in solidarity with our most deeply held
American values of freedom, equality and justice and not advertise on Facebook’s services in July”.