Forbes Leadership Forbes Releases Its World’s Most Influential CMOs 2023 List Forbes Press Releases Forbes Staff Following Jun 22, 2023, 08:19am EDT | Press play to listen to this article! Got it! Share to
Facebook Share to
Twitter Share to Linkedin Forbes 2023 List of The World's Most Influential CMOs Forbes Walmart’s CMO William White is #1 #MostInfluentialCMOs
New York – June 22, 2023 – Forbes today unveiled its 2023 list of The World’s Most influential CMOs , recognizing marketing leaders whose influence is driving impact at scale. A data-driven analysis of billions of inputs, developed with lead research partner Sprinklr and with supplemental data provided by LinkedIn, the 11 th annual list recognizes 50 chief marketers globally, who are using their influence to drive their brands, businesses and often culture itself forward. Topping this year’s list is Walmart Chief Marketing Officer, William White, followed by Marcel Marcondes, Global CMO of Anheuser Busch/InBev. Rounding out the top three most influential CMOs is Conny Braams, Chief Digital and Commercial Officer at Unilever. Twenty-five CMOs make the 2023 list for the first time. Forbes also announces the 2 nd class of its CMO Hall of Fame, spotlighting those CMOs who would have been recognized on the list for a fifth time since its inception. New to the Hall of Fame list is Morgan Flatley, Global CMO at McDonalds. “Changes from shifting socio-economic forecasts to those across the cultural, marketing and media landscapes globally, make the CMO’s
Job the most challenged in the C-suite. They are expected to provide certainty in a world that lacks it, and the exercise of their influence is more complicated than it’s ever been. Inclusion on this year’s list, is a testimony to their creativity and resilience” said Seth Matlins , Managing Director, Forbes CMO Network. MORE FOR YOU
Elon Musk And
Mark Zuckerberg Vow To Fight In Cage Match (Seriously) Today’s ‘Quordle’ Answers And Clues For Thursday, June 22 The Cure Shake Up Sets, Rein In Ticket Prices As North
American Tour Continues “We are proud to be the lead research and data partner for the Forbes 2023 World’s Most Influential CMOs list for the 7th consecutive year. This year’s list is based on the broadest and most comprehensive indicators used in our history to highlight the world’s top CMOs, and all they have accomplished,” said Sprinklr Founder & CEO Ragy Thomas . “This year’s visionaries are shaping the future of the industry in the ways they build brand relevance, generate customer engagement, and drive the bottom line for their businesses." “We’re seeing the role of the CMO grow in importance and influence, with the C-Suite leaning on the role more and more amidst the macro, cultural, and technological changes of our time. The CMO isn’t just the CMO anymore. It’s the Chief Marketing Officer…AND Trust, and Demand, and Promise, and Creative, and Customer, and Communications, and Conscience, and, and,” said Melissa Selcher , CMCO, LinkedIn. “The CMOs we honor this year are setting an example and new bar for the impact the function can and must have to drive the next wave of brand relevance and growth for their companies.” For the complete list and more, please visit: The Forbes 2023 Most Influential CMOs To follow the conversation on social, use: #MostInfluentialCMOs To coincide with The World’s Most Influential CMOs list, Forbes is hosting a live event today, June 22, at 11:30 in Cannes,
France, to celebrate the honorees on this year’s list. Along with their partners at Salesforce, Forbes will be leading a conversation on the evolution of marketing and marketing influence. This invitation-only gathering, set against the backdrop of the French Riviera, brings together a collection of Forbes editors and marketing’s most influential thinkers and doers. Media contacts Forbes Jocelyn Swift at jswift@forbes.com Christina Vega Magrini at cmagrini@forbes.com Send me a secure tip . Forbes Press Releases Editorial Standards Print Reprints & Permissions